Become a Retailer
Sell to thousands of downtown shoppers at Austin’s premier Holiday Market with your own pop-up storefront!
Small businesses MUST take advantage of fourth-quarter shopping boom, so just imagine if this holiday season….
You had access to thousands of eager shoppers each weekend during the peak holiday shopping window
You had an affordable holiday retail opportunity in Downtown Austin
You had a holiday pop-up, temperature-controlled storefront in the central Austin hub for Holiday activities.
Introducing the Inaugural
Oh What Fun!
Austin Holiday Market
This is it. Reserve your spot now!
Still don’t have a holiday market plan this year?
You might be wondering if this market is the right fit for you.
From Cherry Creek Holiday Market - Denver, CO
Several retailers sold close to or above $100K!
Retailers reported securing multi-store wholesale accounts
Retailers reported seeing substantial increase to their online sales because of market exposure
More About Oh What Fun!
Can I select my booth location?
We will work with each full event retailer to select booth locations IN ORDER OF REGISTRATION, regardless of payment plan selection.
Where is the market located?
Republic Square Park
422 Guadalupe St, Austin, TX 78701
What are the event dates?
Nov 20 - Dec 24, 2025
Thursday - Sunday
What are the event hours?
Thursday-Sunday - 11:00 am - 9:00 pm
Christmas Eve 12/24 - 12:00 pm - 3:00 pm
Thanksgiving 11/27 - 10:00 am - 3:00 pm
What is the cost to be a retailer?
Pick and choose from the following options:
Full Market (Nov 20–Dec 24) - $2000 + 10% gross sales
Weekend 1 (Nov 20-23) - $400 + 10% gross sales
Weekend 2 (Nov 27-30) - $400 + 10% gross sales
Weekend 3 (Dec 4-7) - $400 + 10% gross sales
Weekend 4 (Dec 11-14) - $400 + 10% gross sales
Week 5 (Dec 18-24) - $700 + 10% gross sales
A $500 refundable security deposit is required when registering if approved
Do you offer payment plans?
No. All options must be paid in full prior to event.
How many people will attend?
This is our first year in Austin, so we don’t have historical numbers. However, our market is strategically positioned in the heart of downtown between the Texas State Capitol and the Trail of Lights, two of the most iconic and trafficked areas during the holidays.
We’re partnered with the Downtown Austin Alliance (DAA) and Austin Experiential Group (AEG)—teams known for producing high-impact, high-visibility events. We anticipate strong foot traffic and a vibrant, engaged audience.
What’s unique about Oh What Fun!?
Oh What Fun! brings something fresh to downtown Austin:
A holiday takeover of Republic Park
1,800+ sq ft enclosed lounge
Curated local artisan goods
Holiday-themed bar experience
Live music + creative programming
Prime downtown location steps from Austin’s most beloved holiday attractions
Will I have access to electricity and heat?
Yes. Each booth will have access to a power drop.
Retailers must bring their own market-approved space heaters
We will provide you with 1-2 heavy-duty extension cords need dependent
Will the security deposit be returned?
Security deposits will be returned in full to retailers who fulfill their retailer agreement. More detailed information will be made available in registered retailers’ FAQ.
How are you marketing the event?
We’ve partnered with:
Downtown Austin Alliance (DAA)
– the steward of downtown’s vision
Boston Experiential Group (AEG)
– national agency known for powerful storytelling and strategic promotion
Our campaign includes:
Social media marketing
Local and regional press outreach
Radio + digital promotion
Influencer engagement
Cross-promotion with Downtown Austin Alliance, Trail of Lights and downtown businesses
How many retailer spots are available?
Only 40 storefronts are available—and we will not expand beyond that. Spots are limited, curated, and competitive.
Do I need business insurance?
Yes. All retailers must carry:
$1 million liability coverage, naming Fetch Concepts (dba Roost Companies LLC) and Oh What Fun! Austin Holiday Market as additional insured for the market dates. You can often secure affordable coverage via your existing insurer or online small business providers like Thimble or ACT Insurance.